Survey Suggests SMBs Generate Revenue through Online Sales

September 30, 2005 - (HOSTSEARCH.COM) - The results of a survey released yesterday provide a fascinating insight into how business people use web sites. The survey, Interland's Summer 2005 Small and Medium-sized Business (SMB) Barometer, was conducted across the United States and took in 780 SMB leaders. Survey results suggest increased usage of web sites as sales tool with 57% of business leaders with web sites generating monthly revenue through online sales or offline sales acquired through web site exposure. In addition, 82% of businesses that actively use eCommerce features such as online payment, business forms and email requests to sell products generate monthly revenue from web sites. Other results suggest more than half of the 72% of leaders with business web sites are interested in email marketing and search engine optimization, while a massive 78% of those surveyed report their businesses have competitive advantage because of their web sites. Presenting the results of the survey, Jeffrey M. Stibel, CEO of Interland suggested, "These results demonstrate that business leaders understand the importance of the Internet, web sites and online marketing tools and are acting on that knowledge. Since first introducing the Interland Small and Medium-sized Business Barometer in 2003, we have seen significant growth of businesses using online tools and offerings to attract, service and satisfy customers."

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