Whether you are selling groceries, sneakers, or anything in between, you need to build a responsive, and easier to navigate eCommerce website to stand out. An eCommerce site is your platform to build your online brand, connect with potential customers and generate more sales. This will happen only if you have chosen the right web design for your online store.
A great eCommerce website design is all about the creative use of colors, typography, images and menus to persuade visitors to buy your products. Along with attracting potential customers, your website must also provide an excellent user experience and present your brand in the best possible way.
Below are some proven tips for effective eCommerce web design that sells more and takes your store to the next level.
Make branding a priority
Modern consumers are likely to buy from popular brands, not from faceless online stores or eCommerce sites. So, make branding a priority when developing an eCommerce website to increase online sales. Branding is very much important to build trust you need to drive more sales and grow your customer base. Branding is who you are as a company, what your vision is and why you are different from fellow stores in the industry. Whether you are selling prescription sunglasses online or anything else, take time to define your brand and display your business name along with the logo on your store. This will help customers easily recognize your brand and buy from you. This will also help you maintain brand consistency to increase brand awareness.
Put yourself in your visitors’ shoes
When designing an eCommerce website, you should think as your potential customers do. There are several things potential online customers want in an online store or e-commerce website such as easier navigation, mobile responsiveness, smooth checkout process, etc. You should include all those features in your e-commerce website to stand out. Putting yourself in visitors’ shoes is the best way to get answers to questions like:
• What type of website layout they like
• How to present your products in an organized manner
• How to simplify the checkout process
This will help you end up with an ecommerce website that is easy to navigate with excellent UX elements.
Add search filters and convenient navigation
Convenience is one of the major reasons people opt to buy online. So, make sure your website provides them with plenty of options and features to make the online experience excellent. If a user feels comfortable on your eCommerce website, he/she is more likely to buy from you. This is the reason; you should add features like a search bar, search filters, menus, categories, and other navigation features to make the life of your customers easier. From checking products, and getting more details to placing an order, everything should flow smoothly on your website.
Use high-quality visuals
Quality visuals increase conversions and this is so true when it comes to online sales. When people are buying online, they are unable to touch the products; they just see and make final buying decisions. The use of high-quality visuals helps you show them what they are about to buy from you. Use high-quality images, 3D images, and videos to give them a real feel of the product. 360-degree videos or images from different angles are much appreciated by modern consumers. So, invest in quality photography service or buy yourself a good camera to capture product images on your own.
Make checkout easier
The checkout page of your eCommerce website should be clutter-free, simple, and easy to navigate. Provide your customers with options like an option to create an account or checkout as a guest. Ask for as little information about customers as possible to make check out easier for them. Provide them with several shipping options and offer multiple payment methods as well. Once an order is completed successfully, direct your customers to the confirmation page with thank you note.
Designing an e-commerce website is a tricky job but taking the above-mentioned web design tips into consideration will help you go through the process efficiently. Convenience is the key to eCommerce website success. Make your customers feel comfortable and valued on your website by providing them with all necessary features to make the shopping experience on your website seamless and hassle-free.