E-Commerce Storeowners: Use Coupons to Gain Customers & Create Conversions

July 22, 2010 by Forrest Yingling
With the current state of the world’s economy, people are routinely looking to do whatever they can in order to save money. People will go to lengths that they previously would not go to so they can save a buck. You can easily make yourself stand out from the competition by offering valuable coupons for your products and services.

Many owners and operators of companies large and small have a tendency to either forget about or overlook the use of coupons as a promotional and marketing tool. Coupons are often thought of as thing of the past, with memories of parents and grandparents huddled over a stack of newspapers, scissors in hand, searching for the next big bargain.

With the Internet becoming the modern marketplace and the slow death of the traditional newspaper, coupons have evolved beyond the print media. The online coupon has become a formidable method of promoting a business while simultaneously saving the cash-strapped general public some money and encouraging competition between businesses.

Coupons are a powerful way of branding and gaining publicity for a business. By highlighting sales and current promotions, you can drive quality traffic to your online store. Traffic originating from a coupon is the kind of traffic that leads to conversions and this is the type of traffic that an online storeowner needs to generate, especially in this current economy.

There are currently a number of coupon sites online and they are becoming increasingly popular. They make their money from selling ads on their sites because of the staggering amount of visitors that check out these sites in search of money-saving purchases. Since the websites are making their money by selling ad space, there are generally no charges or fees for businesses placing coupons on these sites. Not to mention, all of the stores that have coupons on these popular websites are receiving high quality backlinks to their site. This is a surefire way of building links, page rank and climbing up the SERPs (search engine results pages).

A smart coupon strategy is to create a coupon that directs visitors to your Clearance or Sale page where discounted goods are already listed. You do not even have to go out of your way to fabricate a special sale.

The use of coupons can be a highly successful method of promoting your online business. Coupons do not need to be thought of strictly in the traditional sense. There is a whole new market for modern coupons.

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