Security is the Number One Concern for Internet Shoppers Today

September 18, 2007 by MindGenies

The e-commerce business is all about making money and then finding ways to make more money. Of course, it`s hard to make (more) money, when consumers don`t feel safe executing a transaction on your Web site. That`s where SSL (Secure Socket Layer) comes into play. Understanding how SSL affects e-commerce business can also potentially help you to unlock (more) money from your customers.

You need SSL if...

- Your business partners log in to confidential information on an extranet.
- You have offices that share confidential information over an intranet.
- You process sensitive data such as address, birth date, license, or ID numbers.
- You need to comply with privacy and security requirements.
- You value privacy and expect others to trust you.

If you are doing online business where sensitive information such as credit cards, Personal data will be transferred, you surely need to secure your website. Gaining your customers trust is of the utmost importance. Your customers will only purchase the product if they feel safe and confidant about you.

Before the introduction of SSL it was difficult to ensure privacy over the web in online transactions. There was a general distrust of the ability to conduct online transactions and a fear that an individual’s credit card information could be picked up by a third party and used for unauthorized purchases.

SSL should be enacted on pages requiring a password or might contain personal data most clients would like to keep private. Some sites will place SSL on some pages and forget other pages that are equally as sensitive. For the sake of your personal experience with ecommerce you should implement SSL protocol.

Any website that conducts business over the Internet and has e-commerce transactions should use SSL (Secure Socket Layer). It is the standard way to secure transactions by encrypting data and providing authentication over the web. SSL prevents hackers from accessing personal information, impede misuse of information.

A certificate authority (CA) is an authorized company or individual for that matter that has the ability to issue and verify digital certificates. There are several of websites that offer a digital certificate.

About the author:

MindGenies is an Internet services and solutions provider specializing in helping organizations integrate their businesses with the Internet - from basic building blocks like a website, to more complex solutions built for specific industry verticals.