One of the factors that may play an important role when choosing to switch to VPS hosting is the website page speed. Generally, a VPS provides a higher website page speed, which is a great advantage for User Experience (UX) and Search Engine Optimization (SEO), which means that your site becomes more popular and more liked among users, bringing new customers to your business and making it prosper.
A VPS costs more than shared hosting, but the price is in most cases compensated by its advantages, considering also that nowadays the prices of VPS become cheaper, approaching the level of shared hosting.
In this article, we are going to have a closer look at what is page loading speed, why it is important, what affects it, and in which way VPS hosting improves it.
What is page loading speed and why does it matter?
Basically, page loading speed means the time a page takes to fully load. This speed is in the first place important when we speak about User Experience and subsequently about the Search Engine Optimization of the site. Time is money and your potential customers will not be very glad at wasting their time waiting for a webpage to load. That’s why, according to statistics, most users find 1–2 seconds the most comfortable page loading speed. If the time exceeds 3 seconds, the users are likely to give up browsing the website and go look for another one. Eventually, they can also share their poor experiences with friends, making the site even less popular. That is why, according to SEO requirements, the websites should be fast. According to Google, the recommended speed for webpages must be around 3 seconds, the load speed of an eCommerce website must be even faster – less than two seconds.
The impact of VPS on website loading speed
Compared to shared hosting, VPSs provide better conditions for a web page to load faster. A VPS does not guarantee it on its own – there are other important factors to be met. For, example, the web host is responsible for providing servers that respond quickly in the first place. Other important moments are the configuration of the VPS, the design of the site.
But let’s see why namely the VPS is much more likely to provide a decent page load speed for your website.
The reason lies in the way the resources are allocated on a VPS. A VPS is in a way similar to shared hosting, as VPSs used by different customers are located on the same paternal server. However, unlike shared hosting, each VPS, acting as a separate machine, has resources allocated to it which are not shared and thus are not affected by other VPSs’ activities.
So, this means that shared hosting and VPS can work more or less in the same way as regard page load speed, but until the moment when one of the websites, hosted on the server, experiences traffic spikes. In the case of shared hosting, not only the responsible website may face slower performance or even crashes, but also the rest of the shared hosting customers. This may result in the negative consequences discussed earlier – less SEO, fewer customers, fewer revenues, less success.
In the case of a VPS, we have a different situation – whatever is the situation of the “neighbors” on the parental server, the performance of your VPS will remain independently consistent.
Other factors that affect the performance of your website
Apart from traffic, there might be a bunch of other factors that affect the page load speed.
First of all, these might be the technical factors that have to do with poor site design. These include:
Excessively heavy web applications;
Too many features;
Redundant requests for external features;
Involvement of massive media.
In other cases, the server itself might be the cause, whenever it is overcrowded, too old or not up-to-date, or poorly organized.
Also, the threat might come from outside, presented by malicious attacks or sudden traffic overloads.
What to do if you experience low page load speed?
If your site suffers from a low page load speed, and you don’t know the exact reason for it, the first thing you can do is perform a website speed test. To do this, you can use special utilities, like WebPageTest, which could help you understand what exactly is damaging the page load speed of your website. After this analysis, it will be easier for you to figure out, which measures you can perform to increase the performance of your site. These may be
reducing time-to-first-byte, which is affected by such factors as server performance, speed on the DNS provider, etc.;
optimizing the media – as mentioned, bulky media like images or videos can damage the load speed of your site, so making them more compact can be of much use;
updating script versions;
purchasing a VPS.
Page load speed is an important component of your site’s success, as it affects the content of the customers and eventually the SEO optimization of the website, and finally its popularity. So, investing in it may bring great benefits, and renting a VPS is an efficient way to do it. If this article was convincing enough, go and check out hostzealot.com to find an optimal VPS hosting solution for your business! Take care and see you next time!