HOSTSEARCH: Hi Yawer - Thank you for letting us take up your valuable time. Can you please let us know a bit about your background?
YAWER MALIK: Hi. I have been in SEO since 2011. For me the pivotal moment was when Google released its first Panda update which completely changed the game for SEO professionals. However, I studied the algorithm and continued the efforts to regain lost rankings. It took me a year, but I (re)achieved the lost SERP positions by 2012.
For me, SEO is not a 9-5 job, it’s my passion. Everyday there is something new to learn and apply. This is what keeps SEO interesting for me.
HOSTSEARCH: As the Senior SEO at Cloudways, can you please tell us how will you market each product and what channels are you using and planning to use?
YAWER MALIK: For SEO, we always focus on quality. Our focus is on building strategies as per the latest search engine guidelines we have proper checklists and processes for on-page optimization, and off-page SEO which covers quality links, relevancy, reputation management and site audit. Besides SEO, we also focus on building relations with the relevant people in the industry and run paid campaigns (if the need arises).
HOSTSEARCH: Can you please tell us how do you manage SEO strategies to get Cloudways on top of search engines?
YAWER MALIK: All our strategies are based on two foundations: following the search engine guidelines and using content marketing focused action plans. We make sure that every content piece is keyword optimized and has all the attributes that ensure high rankings. We also dedicate a lot of effort to website optimization and performance. This also adds to the overall SERP rankings.
HOSTSEARCH: Could you give us an overview of Cloudways's services?
YAWER MALIK: Cloudways
is a managed hosting platform that offers managed servers by the top cloud providers including Google Cloud (GCE), Amazon Web Service (AWS), DigitalOcean (DO), Linode and Vultr. Cloudways ensures a hassle free environment where agencies, business owners and developers can manage their single or multiple websites on a single platform. The Cloudways Platform is very intuitive and most of the actions can be performed in a matter of clicks.
HOSTSEARCH: Can you please explain the WordPress applications? And what are the benefits WordPress Hosting on Cloudways?
YAWER MALIK: WordPress application refers to the WordPress website.
On the Cloudways Platform, you only have to sign up and launch a WordPress application. Within minutes, the WordPress application is ready and all you have to do is point the domain. The process requires no technical knowledge and anyone with a basic understanding of how hosting and WordPress works can deploy a fully functional WordPress application within minutes.
HOSTSEARCH: What is the benefit to the users who are using your Cloud Services? How do others?
YAWER MALIK: Cloudways a fully managed platform that offers choice and flexibility to the users. Our aim is to provide a secure and easy-to-use environment where everyone could use powerful managed cloud servers to build and deploy their business websites.
We offer the choice of five cloud providers, with the ability of deploying almost all PHP powered applications. Next, our Platform offers managed backups for both servers and applications managed security and FREE SSL certificates.
HOSTSEARCH: I noticed that you're offering CloudwaysCDN. What are the advantages for customers using this service?
YAWER MALIK: CloudwaysCDN
is a value added component that ensures that all websites hosted on the Cloudways managed servers offer a great user experience. Cloudways CDN tackles the challenge of slow website speed because of latency issues by hosting the website’s static contents on a network of globally distributed servers.
As such, our users can host their websites on any datacenter (we offer a choice of over 50 locations) and rest assured that thanks to CloudwaysCDN, their websites will load quickly regardless of the visitor’s location.
HOSTSEARCH: Can you please tell us about the company’s data center?
YAWER MALIK: Cloudways has a total of 55+ datacenters in 15 countries. This is another aspect of the flexibility and choice that we offer to our customers. Given the number of choices, our customers can host their websites as close to the target audience as possible and do not have to worry about page load speed.
HOSTSEARCH: By locating in the Malta, how does your company market products and services in the European market? Do you have plans to expand your market into the US and the rest of the world?
YAWER MALIK: Cloudways does exist in Malta but we are serving all over the world. A huge chuck of our user base is in the US, and we serve customers from as many as 100 countries.
HOSTSEARCH: Is there anything you wish to add for this interview? Thank you very much for your time with us and we wish you a great success in 2020.
YAWER MALIK: SEO is the name of enjoying fruitful results after investing your time and efforts. So always keep patience and work hard with quality not quantity.