Clothes giant Gap Inc. (Gap) to has announced plans to migrate its entire IT infrastructure to Microsoft Azure. Gap, which has headquarters in San Francisco, California, United States, was established in 1969. A globally recognized brand, Gap also includes Banana Republic, Old Navy, Athleta and INTERMIX. The company has around 3,200 stores worldwide, including stores in China. Gap’s choice of Microsoft Azure as a partner is part of its ongoing digital transformation strategy.
Gap will leverage Azure’s Platform-as-a-Service (PaaS) capabilities and migrate all of its websites, data platform, and stores. The aim of the transition is to enhance its customers’ digital experience (online and mobile) and their experience in its physical stores. The entire organization will be impacted, including its franchises. Additionally, with a view to personalizing services, Gap will harness Azure’s machine learning and analytics capabilities to establish greater insights into its customers’ needs.
“Gap Inc. has been a global pioneer and leader in retail since they opened their first store in San Francisco in 1969,” explained Microsoft’s Corporate Vice President for Global Retail and Consumer Goods, Shelley Bransten on Microsoft’s website. “We are thrilled to partner with them to further modernize their customer and employee applications, turn data into dollars, and build powerful new applications and services that drive digital transformation and put customers at the heart of their business.”
“As we grow our value and active business and accelerate online and mobile, the ability to scale our technology in a secure environment to accommodate this growth is critical,” suggested Gap’s Chief Information Officer, Sally Gilligan on the same site. “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”