Cloud-based CRM Specialist Salesforce Earmarked to Acquire Cloud Company Demandware

June 4, 2016
Cloud-based CRM Specialist Salesforce Earmarked to Acquire Cloud Company Demandware
Cloud-based CRM specialist Salesforce is earmarked to acquire cloud company Demandware for around $2.8 billion. Salesforce, which has headquarters in San Francisco, California, United States, was established in 1999. A globally recognized brand, Salesforce has been in the news recently for strengthening its relationship with Amazon Web Services (AWS). Its purchase of Demandware will enhance its ecommerce capability.

Demandware, which has headquarters in Massachusetts, United States, was established in 2004. The company bills itself as providing “the category defining leader of enterprise cloud commerce solutions” and focuses on online solutions that enable retailers to grow. The company caters for customers that include Adidas and Brooks Brothers. With its Software-as-a-Service (SaaS) capability Salesforce will aim to tempt companies away from managing their own ecommerce infrastructure and transition it its own services.

“Demandware is an amazing company—the global cloud leader in the multi-billion dollar digital commerce market," explained Marc Benioff, the CEO of Salesforce. "Demandware and Salesforce share the same passionate focus on customer success," added Demandware’s CEO Tom Ebling. "Becoming part of Salesforce will accelerate our vision to empower the world's leading brands with the most innovative digital commerce solutions that enable them to connect 1:1 with customers across any channel."

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