Cloud-based CRM Startup Insightly Receives $25 Million Investment

April 20, 2016
Cloud-based CRM Startup Insightly Receives $25 Million Investment
Cloud-based Customer Relationship Management (CRM) startup Insightly has received $25 million in investment. Insightly, which has headquarters in San Francisco, California, United States, was established in 2009. The company offers a solution that brings together CRM data alongside project management tools and makes them available in the cloud and through any device. It currently caters for more than 1 million users.

Insightly’s latest (Series C) investment brings the company’s total investment to date to $40 million. The investment was spearheaded by Scott Bommer of SAB Capital alongside investors including Emergence Capital Partners, Cloud Apps Capital Partners and Sozo Ventures. While Insightly’s solutions have traditionally targeted companies with fewer than 500 customers, the latest round of investment is intended to help it extend its sales team and attract larger business customers.

“Despite the current market environment, there was significant interest from investors to contribute to this round of funding, which is a testament to the strength of Insightly’s product,” suggested the company’s CEO Anthony Smith. “This funding round will fuel strategic initiatives and product improvements that will extend Insightly’s reach and usability to help businesses of all sizes succeed.”

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