Cloud company
Citrix has launched two channel programs - an enhanced Citrix Solution Advisor (CSA) program and a new Citrix SaaS Advisor (CSSA) program. The purpose of the programs is to enable its partners to keep up with cloud computing and mobile expansions and make doing business with the company easier.
Citrix offers solutions that leverage virtualization and networking technologies to help its customers establish clouds. Its products are utilized by more than 260,000 organizations and 100 million users. The company's new programs allow its partners to generate more business by providing a range of mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing solutions that allow people to work and collaborate from different locations.
The enhanced CSA program offers a "simplified engagement model" alongside a range of incentives. Key program includes Citrix Opportunity Registration - designed to strengthen a partner's competitive edge in a lucrative market through cloud networking products such as Citrix NetScaler™; Differentiated Advisor Rewards by Level - which enables partners to predict return on investment and strengthen partnerships with Citrix; Published Advancement Guidelines – which removes requirements for Silver Solution Advisors, making it easier to join the Citrix partner program; Refreshed Certification Requirements – which have been updated to address customer demand for specific skills and higher levels of competency.
The CSSA program will be made available in the near future and increases the cloud channel offerings (including SaaS products) available to Citrix partners, resellers, cloud marketplaces, cloud aggregators and telcos. It offers resell and referral rewards for products such as Citrix GoToMeeting™, GoToMyPC™, Podio™, GoToAssist™ and ShareFile™. The program also offers investment in Citrix SaaS Advisors that offer partners access to marketing resources, reference designs and insight on best practices.
"Because our channel partners represent our primary go-to-market strategy, it is important that we continue our longstanding channel leadership by strengthening traditional channel programs while building new opportunities for our partners in cloud computing services," explained Citrix's Vice President, Worldwide Channels and Market Development Sales, Tom Flink. "Our partners deserve a channel program that fuels richer, deeper engagement by better recognizing partner needs and growth potential. The new training, incentives and rewards will allow us to maintain our historic channel leadership and drive greater partner loyalty and profitability. Partners will find it easier to do business with us while seeing greater profits, improved market differentiation and increased sales productivity."
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