Comodo Moves to Assuage eCommerce Security Fears

March 18, 2005
March 18, 2005 - (HOSTSEARCH.COM) – Certification Authority, Comodo Inc., today moved one step closer to the goal of Establishing Trustfor e-Business with the unveiling of www.contentverification.com

Consumer doubt over the reliability of the Internet for e-commerce transactions has increased dramatically following media coverage of identity theft attacks and phishing attacks. This has prompted enterprises, governments and action groups to attempt to reassure and redress the damage done, both to individuals and to the reputations of the enterprises themselves.

Brand Protection and Identity Assurance experts Comodo, have recognized the root of the problem and therefore have been able to engineer the solution - Content Verification Certificates. Available today from contentverification.com, CVCs are deployed either on a specific page or across an entire web site, binding the content of the page to the domain. In simple terms allowing consumers to verify what they see, Establishing Trust™ and proving a secure architectural framework for e-Business.

"In the last few days we've seen articles suggesting that following links from search engines may not necessarily lead you to the page you desire. That being said even if you do arrive, how do you verify what is displayed within your browser is actually trusted?" commented Steve Roylance, Vice President of Global Technical Marketing for Comodo, "Whilst browsers such as Opera 8.0 are now actively differentiating between certificates on SSL enabled sites, the actual content is still open to theft and therefore open to abuse and misuse - that is until today."

"CVCs offer more possibilities to establish trust with your customers" commented Melih Abdulhayoglu, President and CEO of the Comodo Group and architect of the CVC concept. "Comodo have effectively leveled the playing field ensuring brands both big and small have the ability to establish trust and build confidence."

Authorized dealers utilizing recognized brands and trademarks can at last differentiate themselves from fraudulent competitors. Enterprises and brand owners can protect their on-line trademarks, logos and reputations, affording trusted partners similar protection. Individuals can now verify what they see is trusted and therefore recognize potential fraud.

In leading the market with proactive secure identity assurance solutions Comodo moves closer to achieving its goal of Establishing Trust™. Content Verification Certificates are available from www.contentverification.com and are supported by Internet Explorer 5.01 onwards, Netscape Beta 8 and AOL Beta 0.68 running VEngine




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