Consulting Firm Avtex Acquires Digital Consulting Solutions Provider NuSoft

June 4, 2019
Consulting Firm Avtex Acquires Digital Consulting Solutions Provider NuSoft
Consulting firm Avtex Solutions, LLC (Avtex) has acquired digital consulting solutions provider NuSoft Solutions (NuSoft). Avtex, which has headquarters in Bloomington, Minnesota, United States, was established in 1972. The company also has offices in Chicago, Illinois and Washington, DC. A Microsoft and Genesys gold partner, Avtex is a “full-service Customer Experience (CX) consulting and solution provider” that helps organization “build meaningful connections with their customers, members and constituents”. Alongside user experience options the solutions and services it offers extend to cloud and managed services alongside Customer Relationship Management (CRM) and web design options. Financial aspects of the deal were not released.

NuSoft was founded in 1994 and has headquarters in Bloomfield Hills, Michigan, United States, and offices in Ohio, and Tennessee. The company “helps organizations solve business problems and transform for the future” and its services extend from consulting to cloud and Artificial Intelligence (AI) solutions. Its customers include “local family-owned companies to global Fortune 100 enterprises”. Like Avtex, NuSoft is a Microsoft Gold partner with expertise in Dynamics 365. The acquisition is intended to enhance Avtex’s US footprint and strengthen its Microsoft CRM platform capabilities. Avtex will absorb the bulk of NuSoft’s staff.

“Joining the Avtex family broadens the Digital Transformation services we are able to offer our clients – from strategy to execution across marketing, sales, and service in all three Microsoft Clouds: Microsoft Dynamics 365, Microsoft Azure, and Microsoft Office 365, ”explained NuSoft’s CEO, Dale Mansour in a statement. “I’m excited for our clients, teammates, and partners, as Avtex is uniquely positioned as the nation’s leading Customer Experience solutions provider; I can’t wait to see all the amazing customer solutions our newly expanded team delivers.”

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