Contact Relationship Management (CRM) and cloud services specialist Salesforce has acquired ‘Big Data’ company
Tableau Software Inc. (Tableau). Salesforce, which has headquarters in San Francisco, California, United States, was established in 1999. A Software-as-a-Service (SaaS) pioneer, the company’s ‘Customer Success Platform’ is globally renowned for helping companies connect with their customers. It has a worldwide presence and now offers a number of cloud-based services including ‘Big Data’ options. Salesforce has made a number of major acquisitions over recent years, but this is its biggest to date, costing the company a reported $15.3 billion.
Tableau also has an extensive global presence and specializes in software for data analysis and data visualization. Based in Seattle, Washington, United States and founded in 2003, the company “helps people see and understand data”. Its services allow companies to quickly make actionable decisions based on their data, offering a “seamless experience from the PC to the iPad”. Users can create dashboards that allow them to manage their data manipulation without the need for programming skills. Tableau’s insights are now available to the customers of Salesforce.
The acquisition adds 86,000 customers to Salesforce’s books including big players like Netflix and Verizon. Salesforce used stock to finance the acquisition, which will be completed around the third quarter of this year. "We are bringing together the world’s #1 CRM with the #1 analytics platform,” explained co-CEO and Chairman of Salesforce, Marc Benioff on the company’s website. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers--bringing together two critical platforms that every customer needs to understand their world. I’m thrilled to welcome Adam and his team to Salesforce.”
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