Customer engagement services provider
Freshworks Inc. (Freshworks) has expanded the number of local offerings available through its data center facility in Sydney, Australia. Freshworks, which has global headquarters in San Mateo, California, United States, was established in 2010. The company specializes in a number of areas, offering Software-as-a-Service (SaaS) services that include customer support and helpdesk software, Customer Relationship Management (CRM) solutions, and a web-based support ticket system. Its global customer base includes around 150,000 businesses worldwide. The additional products available in Sydney will include CRM solutions and benefit customers of the company’s proprietary Freshsales, Freshchat and Freshcaller in the region, who will experience improved data transfers and enhanced security. Freshworks’ Sydney-based data center was already hosting the company’s Freshdesk and Freshservice products.
Aside from offering the company’s Australian customers lower latencies, hosting data within Australia will allow them to meet Australia’s strict data sovereignty and privacy requirements as they address health, government, financial services and other industries. “Data privacy and locality considerations are ever increasing in criticality in both security and legal contexts", explained Marc Bailey, Freshworks’ CEO. "Expanding local Freshworks data centre offerings delivers on a long term commitment and will enable a 360 view of our research community, from first contact through to supercomputing support, without exporting personal data."
"Being hosted on Amazon Web Services, recognized with Protected certification status from the Australian Cyber Security Centre, has allowed us to secure stronger and wider relationships in Australia, especially across Government teams,” added Freshworks Australia’s General Manager, Sreelesh Pillai. “ANZ is a priority market for us and to serve our customers we’ve always strived to invest in localizing our products and services in the region. Since the launch of our data centre last year, we’ve seen high interest from customers across sectors to store sensitive workloads locally. Given the high demand, adding more products was a natural call for us".
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