March 2, 2007 – (HOSTSEARCH.COM) – Domain name management specialist NetNames (http://www.netnames.com) will protect Coca-Cola Enterprises website addresses, it was announced yesterday. Coca-Cola Enterprises manufactures and distributes Coca-Cola products in the United Kingdom and the company’s domain names will be consolidated and put under NetNames’ management . A dedicated NetNames senior account manager has been assigned to the portfolio.
Management of Coca-Cola Enterprises’ names will be done under NetNames’ Platinum Service – a service that caters for around a third of the companies that make up the Financial Times Stock Exchange (FTSE) 100 companies. NetNames will protect website addresses used for marketing purposes including ‘Coke Pub and Bar’ and ‘Coke Vending’. The service will also ensure names are centrally managed, guarantee name renewal and provide assistance in fighting speculators’ and cybersquatters’ malicious registrations.
“Coca-Cola Enterprises’ websites are a key part of its marketing and distribution operations in the UK and ensuring vital domain names do not fall into the hands of increasingly sophisticated cybersquatters and domain name speculators is key. NetNames Platinum Service will consolidate Coca-Cola Enterprises’ domain name portfolio and manage renewals and protection centrally. We will also work with Coca-Cola Enterprises to monitor and protect against any new online threats to its brands and promote new campaigns through memorable campaign-specific URLs,” explained NetNames Chief Operating Officer Jonathan Robinson.
"We have a number of very exciting plans for the future and it is important that we ensure the existing brands and trademarks we work with, including those we may wish to register in the future remain secure online. NetNames will ensure that we don’t miss a beat while enabling us to focus more on developing our future products and initiatives,” added Deborah Smith, eBusiness Manager at Coca-Cola Enterprises.
