January 27, 2007 (HOSTSEARCH.COM) Domain name registrar NetNames (http://www.netnames.com) is to protect Unilever brands online, the company announced yesterday. Unilever brands include Dove soap, Surf washing powder, Knorr stock cubes and Vaseline hand lotion. Unilever has 6,300 domain names that will be consolidated, managed and protected by NetNames.
Baker & McKenzie was chosen to manage Unilevers global trademark portfolio they enaged NetNames Platinum Service to manage domains for Unilever websites. NetNames has dedicated a senior account manager to manage Unilevers domain name portfolio and will assist Unilever in the implementation of their comprehensive domain name strategy.
Large corporations such as Unilever, which control some of the most valuable global brands, clearly understand the importance of protecting those brands online, explained NetNames Chief Operating Officer, Jonathan Robinson. By taking advantage of the Platinum Service to consolidate its vast domain name portfolio, Unilever will have greater visibility of threats to its online brands and greater flexibility to adapt its online brand protection strategy as its business needs change.
"Our brands and trademarks are some of Unilevers most precious assets and its important for us that they are in safe hands, added Katrina Burchell, Head of Trademarks at Unilever. Working with a specialist such as NetNames ensures our brands are well protected online and will enable us to focus more time and resource within the legal group on core competencies.