February 10, 2005 (HOSTSEARCH.COM) Kasina, a strategic consulting firm for the financial services industry, has named the Web site ( http://www.enterprisefunds.com ) of Enterprise Fund Distributors, Inc., an AXA Financial company, as one of the 2004 "Top 5 Web Sites for Financial Professionals from Small- to Medium-Sized Companies."
The sites were rated based on overall value and evaluated based on criteria in five areas: branding, content, online services, usability and Web technology.
According to Mark McMahill, director of electronic marketing for Enterprise, "Feedback from our online community indicated that we had exceptional content, but users were having difficulty finding information. When developing the current site, our primary goal was to provide a better online experience through site layout and user-friendly, intuitive navigation."
Enterprise President Jack Schilt said, "Our Web site plays a vital role in conveying a clear understanding of our products and services to the financial marketplace. Enterprise is continually looking at ways to reinforce its value to financial advisors through development of online tools and information. We're very pleased to have received this distinction."
Kasina evaluated all Web sites for financial intermediaries from asset management firms with $1 billion and more in assets under management. The Small- to Medium-Sized Category included those complexes with between $1 billion and $10 billion in assets under management.