Global computer technology company
Oracle is to acquire cloud-based software provider Maxymiser. Oracle, which was founded in 1977, has headquarters in Redwood City, California, USA. It specializes in cloud applications and platform services such as enterprise resources planning software. Its Oracle E-Business Suite offers “a software solution for SMBs and for enterprises”. The company’s acquisition of Maxymiser will strengthen its “Marketing Cloud”, which is the “fastest growing software platform for modern marketers”.
Maxymiser has a presence in New York, USA, London, UK and Düsseldorf, Germany. The company specializes in increasing advertising engagement and revenue through cloud-based software that facilitates the testing and personalization of web pages and mobile apps - the technology literally changes what individual users see. Its customers include major brands such as Tommy Hilfiger, HSBC and Lufthansa.
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” explained Oracle’s President, Product Development, Thomas Kurian. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”
“Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences,” added Maxymiser’s Chief Executive Officer, Tim Brown. “We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing.
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