June 14, 2012 – (HOSTSEARCH.COM) –
Go Daddy's new marketing effort will be making its debut during the Olympics NBC broadcast. The campaign labelled "Inside/Out" was created by outside agency, New York office of Deutsch, which Go Daddy branched out to for new wave of commercials.
Domain name registrars Go Daddy described the move as being "somewhat of a risk" due to the success of their usual campaigns. Their previous push-to-web advertising techniques have been known to be eye-catching, however Chief Marketing Officer Barb Rechterman believes the move will benefit his company.
"We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," he said.
"They understand our story and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution.
Included in their previous advertising efforts have been a number of Super Bowl campaigns which have been produced by the web hosting providers over the last seven years.
The idea behind the latest promotional move is to engage viewers more with Go Daddy's functions and services, providing information on how the company enables individuals' and businesses' websites to grow.
Val DiFebo, Deutsch NY CEO, believes by opting for his company to run their marketing campaign, Go Daddy have presented them with an opportunity and a challenge.
"We see this as a tremendous opportunity to take Go Daddy, one of the most recognizable Super Bowl advertiser brands, or Internet brands for that matter, and make it relevant for what it does," he stated.
"Go Daddy has a phenomenal growth story and delivers a brand of service unlike any of its competitors. Our challenge is to tell that story in a way that it still fun and edgy, but showcases more of Go Daddy's specific offerings."
Go Daddy, which provides services to more than 10.3 million customers worldwide, is utilizing the new campaign to produce a "new era" of advertising to add to their previous marketing techniques which have spearheaded their popularity.
Rechterman continued to add, "One of our strengths has always been a willingness to take risks, especially with our marketing. The new Olympics campaign pays homage to the past success, but spotlights Go Daddy's technical strength and entrepreneurial spirit."
About Go Daddy
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to Tier1 Research (Mass-Market Hosting Report-Winter 2011) and isthe #1 provider of net-new SSL certificates for 2011, according to the Netcraft, LTD Secure Server Survey.
