May 7, 2009 – (HOSTSEARCH.COM) – At a time when many corporate sponsors are scaling back or pulling out of auto racing altogether, Go Daddy
is placing its name on a major NASCAR event -- signing on as Presenting Sponsor of the Southern 500.
The Southern 500 presented by GoDaddy.com takes place Saturday at Darlington Raceway in South Carolina. It's an iconic race returning to a legendary track.
The Southern 500 was slated to run without a presenting sponsor until Go Daddy signed on. A tough economy -- full of fiscal belt-tightening -- has made sponsorships hard to come by for both tracks and teams this season. NASCAR fans will watch the return of this historic 500-mile race on a track awash in green & black Go Daddy banners.
Go Daddy expanded its NASCAR commitment in 2009 -- increasing sponsorships in both the Sprint Cup Series and Nationwide Series. The company also produced several new commercials with Go Daddy spokesman and NASCAR's most popular driver, Dale Earnhardt, Jr. and fellow driver, Brad Keselowski ...and now, the Internet giant takes on title sponsorship at Darlington.
"This is a tremendous time to be out there -- advertising, sponsoring events," said Go Daddy CEO and Founder Bob Parsons. "Darlington is a great track, celebrating 60 years of racing this season. The fact many traditional sponsors are shying away because of the economy creates a great opportunity for Go Daddy."
Beyond having Go Daddy's name on the Southern 500, Parsons hopes to have a driver in the race as well. Brad Keselowski will attempt to qualify in the No. 25 GoDaddy.com Chevrolet in the Sprint Cup Series race.
Go Daddy, the world's dominant Web hosting domain registrar, has seen tremendous gains in the midst of recent recessionary times. Unlike many U.S. companies, Go Daddy is expanding -- hiring 300 employees in the first three months of this year. With 35 million domains under management and 6.6 million customers, Go Daddy is thriving. The key to Go Daddy's success is providing people and businesses with turn-key solutions to all their Web site needs and backing those products and services with industry-best 24/7 personalized customer care.
Go Daddy is a world leader in domain registration, Web hosting and design, SSL Certificates and eCommerce. The company offers more than 50 products aimed at enhancing everyone's online image quickly and affordably.
The Southern 500 presented by GoDaddy.com is set to be broadcast on FOX at 7pm ET Saturday.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 35 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world's No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world's largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.