May 17, 2008 – (HOSTSEARCH.COM) – ICANN consultancy and domain name business automation solutions provider LogicBoxes (http://www.logicboxes.com) has introduced “Promo Engine”, a new feature that allows the company’s partner registrars to “automate mass proliferation of periodic sales promotions” on their registrar business automation platform.
The Promo Engine will allow registrar partners to automatically proliferate sales promos for various TLDs. In addition to ensuring flexibility and control, it also provides registrars with the ability to trickle the discount right down to the end-customer, while ensuring a fair profit margin for resellers at each level.
“The USP of the promo engine is that it ensures Registrars make the best of each sales promotion campaign,” explained LogicBoxes CEO, Bhavin Turakhia. “It does so by automatically disabling the promo price, for any opportunistic reseller who chooses to pocket the discount, instead of passing it on to his customers. By this, every Reseller is incentivized to remain in line with the underlying goal of every sales promo, which ultimately is - an exponential boost in volumes and increased market share.”
LogicBoxes “powers the backend” of over 60 ICANN accredited registrars, and thousands of global web service providers.
