February 24, 2005 (HOSTSEARCH.COM) The Internet Strategy Forum, a nonprofit professional association and peer-networking group for management with primary responsibility for driving Internet strategy within their organization, is approaching its one year anniversary with a variety of activities planned. The current membership roster includes over 80 executives working in key Internet roles at more than 45 companies including Columbia Sportswear, Hewlett-Packard, InFocus, Intel, Nike, Norm Thompson, OHSU, PGE, The Regence Group, Tektronix, TriMet, Unicru, Walt Disney Internet Group, and Xerox.
"We are off to a good start, but for our second year of operation we want to step up the value of what we do for both our members and the local business community," said Steve Gehlen, founder and President of the Internet Strategy Forum, who is responsible for Internet strategy at OHSU and has held similar positions at Nike and Hollywood Entertainment Corp. "We have a full roster of activities planned, some for members only and some for the broader community."
To kick-off its second year of operation, the Internet Strategy Forum is hosting a full-day of eMarketing sessions on March 9th at this year's InnoTech Conference. The panels include Internet strategists from such companies as InFocus, Nike, Mentor Graphics, OHSU, Multnomah Athletic Club and WebTrends.
The ISF eMarketing session topics are "Web Analytics ROI," "Content Management Systems," "Understanding Web Site Visitor Needs," and "IT & Marketing: Getting on the Same (Web) Page."
"One of our objectives is to bridge the communication gap between marketing and IT professionals as it relates to Internet initiatives," said ISF member Char Shin, VP of eCommerce at First Technology Credit Union.
"Getting involved with the InnoTech Conference will give us a good opportunity to work on that."