New pricing model empowers customers to choose between visit-based or bandwidth-based plans for clearer, more predictable hosting costs.
Kinsta, a leading managed WordPress hosting provider, has unveiled a new bandwidth-based pricing model, expanding its range of plans beyond traditional visit-based options. This move gives customers greater flexibility to select the billing approach that best suits their website’s traffic and performance needs — underscoring Kinsta’s ongoing commitment to transparency and customer-first innovation.
For the past decade, visit-based pricing has been the industry norm. However, the rapid rise in automated and bot traffic has made visitor counts less reliable and hosting bills harder to predict. Studies from Cloudflare estimate that bots now account for around 42.5% of all U.S. web traffic, while Kinsta’s own analysis suggests the figure may be over 50%.
“Bandwidth-based pricing gives developers and site owners a smarter way to respond to the growing presence of bots, automation, and AI-driven tools,” said Daniel Pataki, CTO at Kinsta. “It aligns hosting costs with actual resource usage, rather than inflated visit numbers.”
The new bandwidth-based plans offer website owners clearer visibility into their hosting usage and costs. Customers can actively reduce expenses through caching, CDN optimization, and image compression — tools already built into Kinsta’s platform.
“Hosting costs often feel unpredictable, especially with unclear visit metrics,” said Dan Gigante, CTO and Partner at 19 Ideas. “Kinsta’s bandwidth-based pricing finally provides full visibility into what drives our hosting costs. It’s a refreshing approach for modern web realities.”
With this update, Kinsta customers can now choose how they’re billed — by visits or by bandwidth — and switch between models anytime within the MyKinsta dashboard. This flexibility reflects Kinsta’s long-term vision of giving users more control, choice, and confidence in their hosting infrastructure.
“At Kinsta, our goal is to empower customers with clarity and control,” said Jon Penland, CEO at Kinsta. “By introducing bandwidth-based plans, we’re ensuring that every site owner can choose the model that best fits their needs. It’s another example of how we evolve with our customers and put their experience first.”
Key Features of the New Bandwidth-Based Plans:
- Available across all existing visit-based tiers
- Seamless switching between visit-based and bandwidth-based pricing in MyKinsta
- Usage notifications at 80%, 100%, and 110% thresholds
- Reduced risk of unexpected overages from bot or scraper traffic
- lear differentiation between CDN and server bandwidth for transparent metering
- Comprehensive documentation, including a “Calculating Server Bandwidth” guide
The new pricing model continues Kinsta’s mission to make premium hosting more transparent, scalable, and customer-focused — helping businesses thrive in the evolving landscape of the modern web.
