February 19, 2009 (HOSTSEARCH.COM) Australias Macquarie Hosting
has been selected to host Australian Internet TV company Switch Media
s mission critical video-on-demand and video content management applications, it was reported recently. The company, a division of Macquarie Telecom, will be responsible for providing a high availability hosting solution which Switch Media will utilize for customers that include Fairfax Media, The Australian Broadcasting Corporation (ABC), the Australian Government and INSEAD, the International Business School.
The partnership is in line with Switch Medias plans to grow services in the Australian and Asia Pacific markets and capitalize on increased take-up of Internet TV services. Switch Media itself has grown fourfold in the last year and chose Macquarie Hosting based on its need for a more robust end to end hosted communications solution.
Macquaries solution provides proactive monitoring and management from the TV aerial to the servers and Internet pipes. The solution will be provided through Macquaries ISO 27001, PCI and DSD Certified data centre, the Intellicentre.
There is no question that Internet TV will become ubiquitous as electronics manufacturers, broadcasters and content providers all scramble to develop the means for audiences to access and consume this content as quickly and comfortably as possible, explained Switch Medias Chief Executive, Christopher Stenhouse. A significant market opportunity exists for Switch Media to be the provider of choice in this space but only if we can deliver the guaranteed smooth and reliable viewing experience our customers audiences expect.
We chose Macquarie Hosting for its proven experience working with digital media companies and because it had the accredited, scalable infrastructure we need to support our business growth in the region, Mr. Stenhouse added. The Macquarie Hosting team also provides us with a very personal relationship and truly understands our business, which is critical to ensure that we get the timely support we need.
With clients across a breadth of sectors and the IPTV and video-on-demand markets exploding, we expect Switch Medias business to continue to grow at a rapid rate and look forward to supporting this growth in future, explained Hosting Macquarie Telecoms Managing Director, Aidan Tudehope.