June 9, 2007 – (HOSTSEARCH.COM) – Managed hosting services provider NTT Europe (http://www.ntteuropeonline.com) has received the contract to host the MINI UK corporate website (http://www.mini.co.uk), it was announced yesterday. The company has created a “tailor-made hosting and content delivery platform” that will be able to deal with consistent spikes created by MINI's marketing campaigns.
The launch of new models on April 14 2007 drove the MINI UK to 19,000 hits and 118,000 page views a day.
"Businesses are becoming increasingly aware of the importance of replicating their bricks and mortar customer brand experience online,” explained NTT Europe Online’s Regional Director, Damian Skendrovic. “Huge investment is made in creating a brand and companies simply can't afford to let their brand and customers down through poor online service. Our team has worked with our key partner LIDA for over two years - creating the perfect combination of hosting, network, design and brand expertise to deliver the results MINI demands."
NTT Europe is working with “relationship marketing agency” LIDA (http://www.lida.com) of the MINI website project. "By combining NTT Europe Online's tailored hosting solution with the power of NTT Communications global network, our technical and design team has the flexible platform necessary to deliver the cutting edge design, rich media content and online marketing campaigns that make the MINI UK site so special,” added LIDA’s Group Account Director, Pip Hulbert. ”The site receives over 200,000 visitors and attracts around 2.4 million page views every month. To capitalise on this traffic we use NTT Europe Online's solution to implement successful CRM and prospecting communications for MINI in the UK."
