Miva Corp Releases Its Online Store Development Platform

May 26, 2005
May 26, 2005 - (HOSTSEARCH.COM) - SMB online software provider Miva Corporation, today announced the release of Miva Merchant 5, its online store development and management platform. Miva Merchant 5 provides a set of tools to develop, maintain and grow an online business.

"The power to help businesses grow with Miva Merchant 5.0 goes well beyond building an online store," said Jason Williams, senior vice president and general manager of FindWhat.com's Merchant Services Division. "Miva Merchant drives leads by connecting businesses to Miva Marketplace, a fully-integrated, performance marketing solution powered by the FindWhat.com Pay-Per-Click Advertising Network."

"Miva Merchant 5 represents the most significant advancement in e-commerce for small-to-medium-sized businesses since the introduction of the electronic cash register," said Bruce Golub, Founder of Phosphormedia.com, a long-time MIVA technology partner and implementer of many successful MIVA Merchant storefronts. "Together with better access to layout and design, the new backend architecture will allow for better integration of a store owner's site with the rest of their business."

Miva Merchant 5 offers the innovation of Store Morph Technology, enabling businesses and web designers to achieve an entirely new level of design for online stores. SMT provides the power to customize the appearance and functionality of every store page, from product displays to checkout screens, or create completely new store pages to further enhance the online shopping experience. With this new technology, Miva Merchant 5 can accommodate the specific requirements of any online business.

"We are very excited about the possibilities Miva Merchant 5 has given us and our customers," said David Hubbard of Hostasaurus (http://www.hostasaurus.com), a MIVA Hosting Partner. "The speed increase seen as a result of its improved database support and the flexibility of the Store Morph Technology enables our customers to use and customize Miva Merchant 5 in ways not possible previously."

New features and enhancements of Miva Merchant 5 include:

-- Database access connectors, including the ability to connect with and store data on MySQL database servers.

-- A redesigned administration interface, which makes running an online business easier.

-- Version history tracking for store customization which provides the freedom to experiment with designs, or save a collection of themes, while offering the ability to revert to previous version with ease.

-- Weighted product attributes to assist with proper shipping calculation.

-- An automated update server that streams software updates seamlessly into the Miva Merchant 5 application.

Detailed information about Miva Merchant 5 is available now on the Company web site: http://www.miva.com/products/merchant.

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