February 19, 2008 – (HOSTSEARCH.COM) – Mobile advertising and marketing has come of age, the Mobile World Congress heard recently. The congress was the platform for two announcements from mobile marketing and advertising service provider Velti (http://www.velti.com). The first was data on a successful 2007 which saw revenues increase by 75% on the previous year. The second was the launch of the latest version of its Mobile Marketing Platform, MMP 4.0.
MMP 4.0 features a range of enhanced advertising and marketing solutions “spanning multiple mediums including mobile communities, games and applications”. The solution allows advertisers and operators to offer a “unique, personalized mobile marketing experience” which utilizes “loyalty schemes, mobile coupons, social networks and other interactive activities”.
“2007 was the year when the mobile channel started to move into the mainstream advertising and marketing mix,” explained Velti’s CEO, Mr. Alexandros Moukas. “At Velti, our market-leading full service mobile technology platform allows clients to manage more than seventy types of campaign solutions from development through to delivery and measurement. This holistic approach gives our customers the ability to deploy the right campaigns for their audiences to the timescales and across the regions they need.”
To underscore their point, Velti gained “significant new customer wins and updates” in 2007, including Johnson & Johnson, Microsoft, LMVH’s Hennessy, Pepsico, Colgate-Plamolive, Ferrero, Barcardi, MTV, CBS, Vogue Magazine and Mastercard.
“The global media industry is looking at mobile marketing as the next big advertising platform,” added Mr. Moukas. “Velti is continually driving the market, looking to bring social networking, user generated content and digital communities into the mobile marketing mix while also enabling customers to maximize their investment in traditional media spend.”
“Velti has more than seven years of experience working with mobile operators and ad agencies,” added Mr. Chris Kaskavelis, Velti’s COO. “We have been around from the start of the industry and have a deep understanding of our customers, their business practices and customers. We can show operators a way to monetize new data services. We give ad agencies another channel to offer their clients and we bring media companies new channels through which to maximize the revenue from their intellectual property. But more than that, with our technology and commitment with R&D, we offer our customers clear line of sight into the technologies and campaigns that will provide new revenue channels as the mobile advertising industry develops.”
Velti’s mobile marketing technology platform enables clients to deliver an extensive range of highly targeted marketing campaigns. The company has operations in 16 countries: UK, USA, Greece, Bulgaria, Cyprus, Philippines, FYR Macedonia, Romania, Bosnia, Turkey, Ukraine, Armenia, France, Germany, China and Russia, and has implemented projects reaching an estimated 570 million consumers (not including China, which will go live later in 2008).
