Facebook’s photo and video-sharing social network Instagram
has pledged to remove fake likes, followers and comments from its pages. Launched in October 2010, the network is a hub for video makers and is a hit with a younger age group. Like its parent Facebook, Instagram has become a key online marketing tool for many companies and individuals, and as with Facebook, social media marketers use a range of means to promote their Instagram pages - these include the fake likes, followers and comments that are prominent across many networks.
The move follows a New York Times report that suggests ‘nanoinfluencers’ - users that have no more than 1000 followers - are advertising products to gain followers and receive commissions. In a similar vein, Facebook’s owner Mark Zuckerberg recently blocked over 1.5 billion fake accounts and committed to reducing the number of ‘click-bait’ posts on Facebook.Do you know of any other social networks involved in content purges? Let us know the details. Add your comments below.