March 22, 2006 – (HOSTSEARCH.COM) – Podcaster PodShow, Inc. (http://www.podshow.com) and web hosting and domain provider GoDaddy.com (http://www.godaddy.com) have announced network-wide sponsorship for the PodShow Podcast Network. The sponsorship will include web, audio and video spots produced by GoDaddy.com alongside audio and video host endorsements from the PodShow Podcast Network’s most popular shows.
“We believe we have done something with podcasters that hasn’t been done in the history of advertising in any media, a coordinated campaign involving multiple show hosts in multiple genres – each in their own voice – simultaneously endorsing one brand while integrating the offer directly into the networks’ signup,” suggested Ron Bloom, Co-founder and CEO, PodShow, Inc. “This campaign clearly demonstrates the power of one brand, many voices – the heart of Advertising 2.0. GoDaddy.com is an ideal sponsor for this initiative; they understand the power of this medium and they are the right brand, with the right message at the right time.”
“Independent podcasting is an explosive growth area in new media and GoDaddy.com is proud to be an innovator in this space,” said Bob Parsons, CEO and founder of GoDaddy.com. “We’ve worked with PodShow to unveil the power of many voices discussing one brand via podcasts – this type of marketing across user-generated content networks is the future of brand marketing.”
PodShow has reported significant interest from marketers wishing to benefit from its program, which it has termed “Advertising 2.0”.
