Pure Fishing Chooses Web Hosting Provider Peak 10 Private Cloud

January 19, 2010
January 19, 2010 – (HOSTSEARCH.COM) – Peak 10 Inc., a managed services company with world-class data centers, announced today the signing of Pure Fishing, Inc. to a multi-year contract to utilize managed services via the company’s private enterprise cloud. The Peak 10 cloud, which spans multiple, geographically diverse data centers, will be used by Pure Fishing to house its critical systems, and will utilize Peak 10 services to manage its complex Enterprise Resource Planning (ERP) and back-office application infrastructure.

“As we planned the move of our corporate headquarters from Spirit Lake, Iowa to Columbia, S.C., we needed a partner to assist with an SAP upgrade and data migration plan, execute a technology refresh, and work with us to refine our business continuity and disaster recovery plans,” said Larry Pritchard, the vice president of information technology for Pure Fishing. “Peak 10 listened to our needs and brought to bear a team that offered a range of services, processes and people that complemented our in-house capabilities and gave us confidence for meeting our aggressive re-hosting initiative.”

Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands, including Berkley®, Abu Garcia®, Shakespeare® and Penn®.

“One of the key differentiators for us was how Peak 10 could integrate our traditional physical server-based SAP environment with their private cloud offering,” added Pritchard. “Being able to integrate from a virtualization, storage, network and security standpoint without having to differentiate between our physical servers and the computer resources we have contracted from Peak 10, took a lot of the complexity out of the solution. Even with aggressive timelines, multiple simultaneous migration threads, and the usual surprises thrown in along the way, Peak 10 was able to get our systems into production on time and on budget.”

“Peak 10 always strives to provide technology solutions to business challenges. For Pure Fishing, a combination of physical device management and utilization of our private cloud services was the right solution,” said Pat O’Brien, the vice president and general manager of Peak 10 Charlotte.

Monty Blight, Peak 10’s vice president of managed services added, “We are also keenly aware of the how quickly things change, including both the requirements of our clients and the technology to support it. Our first generation private cloud is mature. At the same time, we are excited to be working with our technology partners on the next generation of cloud technology and what that means for our client base.”

Peak 10's managed IT and data center services improve performance, reliability, lower costs and maximize internal resources for customers while keeping their valuable information technology assets close to the business. The company combines its secure, private network and enterprise-class data centers with world-class engineering and support to serve market-leading companies nationwide. As a managed services leader, Peak 10 offers a wide range of technology services including virtualization, managed hosting, and enterprise cloud-based services in a cost-efficient and reliable platform for its customers. The company owns and operates data centers in ten key markets that include Cincinnati, Ohio; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Tampa, Jacksonville and Fort Lauderdale, Fla.; Nashville, Tenn.; Louisville, Ky.; and Richmond, Va.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation.

About Peak 10 Inc.

Peak 10 is a managed services company with world-class data centers. It delivers scalable, economical and reliable solutions for hosting and managing complex information technology infrastructure. The company’s team of experts embrace the industry's evolving technologies by adopting and tailoring solutions such as virtualization and cloud-based services as part of its robust managed services offering. Its strong customer focus, financial stability, geographic diversity and technical strength attracts market-leading companies such as LendingTree, Global Knowledge, Pergo, Healthways, Churchill Downs and The Fresh Market. Peak 10 is SAS70 Type II compliant and helps companies meet the requirements of various regulatory compliance acts such as Sarbanes-Oxley (SOX), HIPAA, PCI and Gramm-Leach-Bliley (GLBA).

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