In a move that took place in the latter part of 2014 and has not been highly publicized (it is only just being reported in fact), search giant
Google acquired mobile cloud computing company Agawi. Led by founders Rajat Gupta, Rohan Relan, and Peter Relan, Agawi has headquarters in Campbell, California, USA. The company bills itself as a technology platform company which specializes in low-latency cloud-to-mobile device app streaming. Alongside mobile it is involved in cloud data services and cloud gaming.
Google's purchase of Agawi could significantly strengthen its mobile capability. The company, formerly known as iSwifter, was originally solely a cloud gaming company and transitioned to focusing on in-app advertising. Its AppGlimpse solution streams adverts to mobile gamers that can be 'played' without the need to actually download an app. AppGlimpse can be accessed through iOS and Android and it is thought that this is the focus of Google's interest. Beyond acknowledging the acquisition, Google has given no further details as far as the deal is concerned.
Agawi's AppGlimpse platform allows companies to upload games to the cloud. These games are then virtualized and are run in Agawi’s cloud before generating adverts for the game which are streamed to potential users. A system that has obvious potential as far as other advertisers are concerned, Agawi’s system offers game demos that can last for up to 2 minutes before directing users to a game download.
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