Search giant Google
has announced that it is to remove adverts from the right hand side of desktop search results pages. News that the company was limiting the number of adverts to only the top and bottom of search results pages has shocked many. However, although adverts are being removed, an additional advert will be shown at the top of the page for advertising that generates a lot of revenue (such as hotel advertising).
Google’s change will apply globally to adverting in all languages, but it was also confirmed that Product Listing Adverts (PLA) will remain at the top and to the right of search results. The new format brings desktop search more in line with Google’s mobile search, which has traditionally shown advertising above search results.
"We’ve been testing this layout for a long time so some people might see it on a very small number of commercial queries," explained the company in a statement to The Verge
. "We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers."
Google, which has headquarters in Mountain View, California, United States, generated around $67.4 billion dollars revenue in 2015, the bulk of which was generated by online advertising.What do you think about Google’s new advertising format? Add your comments below.