Steve Banfield has joined ‘big data’ technology company
INRIX as Chief Marketing Officer. The company, which is located in Kirkland, Washington, USA, is “one of the fastest growing” in the big data arena. The company focuses on addressing issues related to motor vehicle usage in cities and uses big data to address the “individual, economic and environmental toll of traffic congestion”. Mr. Banfield will lead the company’s global marketing and product management activity.
Mr. Banfield has an extensive career which has focused on delivering a range of technology products, particularly “software, content delivery platforms and Internet services”. His skill set includes product design and extends to product marketing. Before joining INRIX, he worked with domain name services provider Rightside where he was Senior Vice President and General Manager. Before that he was Chief Product Officer at Korrio where he oversaw the expansion of the company’s cloud platform for youth sports organizations. His career has also included periods at Screenlife Games, a branch of Paramount Pictures, Sony, RealNetworks and Microsoft.
"Steve knows how to identify, define, and bring to market breakthrough products and services," explained the President and CEO of INRIX, Bryan Mistele. "He'll have an immediate impact on our efforts to disrupt markets and delight customers as we expand the scope of our product offerings across new and existing industries."
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