Swiss software provider
PROAG AG has announced the launch of a new business cloud platform. The company, which is based in Zurich, is an extension of PROGMBH Digital Software Company whose customers include BMW, LG, Halcom, Esimit Europa and Mercedes Benz. It prides itself on being able to offer companies the “ability to stand out and be a digital enterprise very quickly and at a reasonable cost”. PROAG’s new platform “supports new multichannel, consumer-oriented business models” and includes TheBalthazar marketing automation suite.
Established in 2000, PROAG caters to a global customer base and specializes in providing enterprise business applications. Its’ new “multi-product cloud platform” allows businesses to utilize the cloud on a cost-efficient basis. The platform is comprised of a range of ecommerce applications alongside a “Big Data” campaign management system and marketing and mobile apps.
“Today’s consumers simply expect an online and mobile relationship with their favourite brands,” explained PROAG AG’s founder, Gregor Zebic. “But, many companies are not set up to deliver on that expectation right now. That’s the problem we solve. We offer the ability to stand out and be a digital enterprise very quickly and at a reasonable cost.”
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