Time-Warner Inc. (Time-Warner) company Turner has chosen Amazon Web Services (
AWS) to provide the media giant with cloud services. With headquarters in New York, United States, Turner is one of the planet’s most recognized media and entertainment companies. The company offers television, film and TV programs that include leading news outlet CNN, entertainment channels HBO, Cinemax, and Cartoon Network, and Turner Broadcasting. The company also owns a range of related internet websites. AWS has now become Turner’s “preferred” cloud provider.
AWS is part of the Amazon Group of companies and has headquarters in Seattle, Washington, United States. The company is dominant in the cloud market, and while companies like Microsoft have made major gains recently (including signing up major clients like Adobe), AWS still corners a massive 42% of the cloud market. Its services extend to the Internet of Things (IoT), Big Data, and compute and storage solutions. News of the partnership was made at AWS’ recent re:Invent conference held in Las Vegas, Nevada, United States.
The deal will see “decades of content” and many thousands of virtual machines moved to AWS’ cloud infrastructure. Turner is expected to utilize AWS’ Artificial Intelligence (AI) capabilities to manage video metadata and maximize advertising revenue through personalized viewing experiences. Turner joins a number of other media companies to leverage AWS’ services, including the BBC, Hulu, Netflix, and PBS.
“We’re going through the largest technology transformation since Ted Turner started the company, and the advancements we’re making today are enabling us to reimagine what television can be for our viewers,” explained Turner’s Chief Technology Officer Jeremy Legg in a press release. “We’re changing our broadcast technology stack to a fully digital, cloud environment built on AWS, which will enable us to adapt to new video delivery models, as well as provide our viewers with more personalized content and advertisements. Our relationship with AWS and the services they provide are essential to our success. Given that we reach over 80 percent of adults and 70 percent of millennials every month, we needed a cloud provider that has the ability to support massive-scale media businesses like ours which often have spikes in demand across our diverse portfolio.”
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