November 16, 2006 – (HOSTSEARCH.COM) – Gomez Inc. (http://www.gomez.com) recently announced the launch of Actual Experience XF (Experience First), an on-demand measure of the online customer experience that enables organizations to measure the performance of a web application’s critical elements - elements that are “invisible to traditional behind-the-firewall-based passive monitoring solutions.”
Actual Experience XF works alongside Gomez's existing browser-based monitoring solutions, making Gomez the first company to combine both actual-user (browser-based) and active monitoring (agent-driven tests) to enable organizations to “deliver superior online experiences that satisfy customers, strengthen brands and drive profits.”
"It's a composite world today," explained Steve Trimbo, Director of Online Operations at BestBuy.com. "So much of the web experience a company provides hinges on content, applications and infrastructure delivered by third parties. As we move toward rich Internet technologies such as Ajax, even less of the customer experience is under our direct control. Yet the customer still holds the host brand accountable for the web experience and expects much richer services delivered instantaneously. Actual Experience XF will help organizations understand exactly what their users are experiencing so they can improve those experiences. No other company can provide this 360-degree view."
