September 25, 2006 – (HOSTSEARCH.COM) – Web hosting and business services provider Newtek Business Services, Inc. (http://www.newtekbusinessservices.com) has filed a patent for its NewTracker proprietary referral system, the company announced recently. The patent application was filed with the United States Patent Office.
Newtek’s patent application describes a method to process, track and report referral data related to operating a referral processing system. The system is web based and currently used by Newtek's partners including Merrill Lynch, UBS, the Credit Union National Association, the Navy Federal Credit Union, and General Motors Minority Dealers Association.
"The filing of this business method patent application is the culmination of five years of development which combines unique algorithmic linking of multiple forms of CRM, PRM and Extranet approaches to provide various business and financial service offerings to a diverse set of clientele while ensuring regulatory and security compliance to all users," explained C. J. Brunet, Newtek's Executive Vice President of Strategic Planning and Marketing and inventor of the system.
"We have filed this patent application to protect Newtek's valuable intellectual property," added Barry Sloane, Newtek's Chairman and CEO. “Our proprietary web based referral system is a major differentiator. NewTracker promotes secure, timely interaction between an alliance partner, Newtek processing personnel, sales and marketing personnel and the end client. It allows us to harness the power of our alliance partners' distribution without turning our alliance partner into specialists in SBA Lending, Data Storage, Electronic Payment Processing, Web Hosting, Personal and Commercial Insurance or having them deal with cumbersome paperwork. This technology allows simple easy use of our services by our alliance partners and their clients to meet the needs of small and medium sized businesses anywhere in the United States. Most of all NewTracker provides a complete, secure window for a Merrill Lynch financial associate, Credit Union executive or any other alliance partner into our back office operation and gives a "bar code" to a service offering."
