August 9, 2006 (HOSTSEARCH.COM) Web hosting provider Affinity Internet (http://www.affinity.com) has simplified online advertising for its small business customers, the company announced recently. The company has launched a beta version of TrafficZug, a do-it-yourself pay-per-click (PPC) advertising tool that enables users to create and manage multiple online marketing campaigns.
The tool was launched at the Search Engine Strategies (SES) Conference in San Jose, USA. The design of the tool enables users with minimal knowledge of search engine marketing the ability to engage in online marketing activity. The tool offers a range of wizards and reports which set up, optimize and manage campaigns on both Google and Yahoo!, automatically optimizing a customers campaign on both search engines through a single interface. Users also have access to live support from Affinitys team of qualified online marketing professionals.
We created TrafficZug to eliminate the frustration and time constraint for the small business owner in utilizing online marketing, said Jim Collins, CEO, Affinity Internet. For the first time, a small business can develop a marketing plan, meet goals, determine a budget and execute an initial online marketing campaign with a realistic expectation for results in less than half an hour.