Web Hosting Provider and Domain Reseller eNom Announces RichContent

August 12, 2009
August 12, 2009 – (HOSTSEARCH.COM) – eNom, Inc., the largest ICANN accredited wholesale registrar, has announced the general availability of RichContent, a cutting edge content offering, allowing eNom resellers access to a library of millions of high quality articles, blogs and videos. eNom resellers can now offer their customers contextually relevant content via this new tool to expand their websites and engage their audiences.

“We are always striving to offer our customers ways to differentiate themselves and experience exponential growth. We believe this ground-breaking tool will ignite new domain registrations, increase domain renewals, and ultimately deliver an enriching experience for both customers and end consumers,” said Jeff Eckhaus, senior vice president and general manager of eNom. “We also see this as anoffering that complements web site hosting services magaged by our resellers, which is why we have brought RichContent to the market at this year’s HostingCon.”

eNom resellers have access to a continuously updating pool of over four million pieces of rights-cleared content through a simple self-serve widget that can be added in minutes using an easy step-by-step wizard. Once enabled, RichContent automatically provides related articles and videos sourced from various high-quality content providers, including the Internet content studio of eNom’s parent company. The full article or video content is viewed within the site, driving user traffic and engagement.

“We were invited to participate in the beta of RichContent, and to date, we are really happy with the solution,” said Richard Kirkendall, CEO of NameCheap.com. “Domain sales has become a highly competitive market and a solution like this can help set us apart by offering more benefits to our customers. In addition, it would allow us to deliver a unique hosting experience to help us retain and grow our user base.”

“This partnership with eNom enables our merchants to have access to informative, product category content to go along with the dynamic, unique content they already create on their MerchantCircle listings,” said Ben T. Smith, IV, chairman and cofounder of MerchantCircle. “With 800,000 merchants, we look forward to working with eNom more in the future to bring innovative, scalable offerings to our network.”

RichContent accesses an extensive and growing library of professional articles and videos from a selection of leading websites, blogs, and premium brands. Over 3,000 new pieces of content are added to the library every day, covering more than 300 categories including autos, business, entertainment, finance, food, health, sports, and travel. Sites can choose to accessorize their site’s existing content with related stories, features and videos from the RichContent network and can even create dynamically updating sections of new content, organized by topical keyword that fill out a site with fresh, engaging content to drive interaction and audience appeal.

In addition, RichContent offers a wealth of unique features and benefits to domain registration customers including:

Contextual matching of library content with site categories
The complete ability to customize the look and feel
A convenient interface for managing content
RichContent is available today at www.enom.com/richcontent. This subscription-based service is available for a free 30-day trial period. Pricing is available monthly or annually.

HostingCon Presentation
Chris Sheridan, vice president of sales at eNom, will be presenting at HostingCon on Monday, August 10th at 9am and on Tuesday the 11th at 10:30am. His presentation titled “Leveraging Content to Differentiate Your Hosting Business” will discuss the RichContent solution in detail.

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