Web Hosting Provider DiscountASP.NET Attains U.S.-EU Safe Harbor Status and is Certified to Display TRUSTe’s EU Safe Harbor Seal

September 21, 2010 – (HOSTSEARCH.COM) – DiscountASP.NET, today announces its participation in the TRUSTe U.S.-EU Safe Harbor Program and its certification to display the TRUSTe EU Safe Harbor Seal, demonstrating DiscountASP.NET’s global commitment to privacy’s core principles of transparency, accountability and consumer choice. DiscountASP.NET joins thousands of TRUSTe-certified Web sites in recognizing privacy’s ability to accelerate online commerce and information exchange.

Participation in TRUSTe’s U.S.-EU Safe Harbor program signifies a Web site’s compliance with the U.S.-EU Safe Harbor Framework, a legal safe harbor established by the Department of Commerce that allows U.S. companies to satisfy EU privacy directives protecting the personal information of European citizens. TRUSTe awards its EU Safe Harbor Seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe’s consumer privacy dispute resolution program.

“Given abundant consumer privacy concerns it’s no surprise that 71 percent of consumers look for trustmarks before doing business online” said Fran Maier, President of TRUSTe. “With the TRUSTe EU Safe Harbor Seal DiscountASP.NET sends a clear signal to its customers that it respects their personal information. We’ve found that 82 percent of consumers who see a TRUSTe privacy seal trust it, which translates directly into increased site engagement. That’s the privacy payoff.”

Consumers prefer Web sites that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choice should those expectations change. With its privacy programs TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with TRUSTe’s well-recognized privacy seals.

“We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices,” said Takeshi Eto, VP Marketing and Business Development of DiscountASP.NET. “Participating in TRUSTe's EU Safe Harbor Seal Program was important to us as we offer Web site hosting in the US and UK and host many European customers. This certification serves as a benchmark in our ongoing commitment to building consumer trust.”

About DiscountASP.NET
DiscountASP.NET is an innovative global leader in Microsoft Windows hosting, focused on providing the best value in ASP.NET and SQL Server database hosting in datacenters located in the US and UK. A Microsoft Gold Certified Partner, DiscountASP.NET was one of the first hosting providers to support ASP.NET 4, IIS remote management, Microsoft Web Deploy, IIS smooth streaming, and Visual Studio 2010 one-click publish. Through strong word-of-mouth and their commitment to ASP.NET and SQL Server technology, DiscountASP.NET has become the choice for affordable enterprise-class ASP.NET web hosting. For more information, visit http://www.DiscountASP.NET

About TRUSTe
Thousands of companies rely on TRUSTe's leading online privacy seal to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal they can "Click with Confidence" because the certified Web site is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty Web sites including Yahoo, Microsoft, eBay, AOL, AT&T, Comcast, Disney, Weather.com, LinkedIn, Web MD, and Yelp. Notable companies certified to display TRUSTe’s EU Safe Harbor Seal include Adobe, Apple, Facebook, Best Buy, and Electronic Arts. For additional information on TRUSTe and its services, please visit http://www.truste.com.

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