October 12, 2010 – (HOSTSEARCH.COM) –
Go Daddy introduces AdSpace, a marketing product designed to help small businesses conquer online advertising without huge investments in time, money or technology. Instead of spending hours to create an effective online ad campaign, users can now hand over a few key pieces of information to Go Daddy's Search Marketing Experts and be advertising on the Web's largest stage within 24 hours.
According to a study by The Kelsey Group and ConStat, Inc., more than 70 percent of consumers today start with search engines when looking for a local business. One of the most coveted spots on the Internet is prominent placement on Google, but the "do it yourself" method of getting there can be somewhat overwhelming.
AdSpace offers the "do it for me" approach, and it's easy. All business owners need to do is provide basic data about their services, then Go Daddy creates a website specifically designed to drive phone calls and generate e-mail inquiries from potential customers. Go Daddy's team of search marketing experts then create a keyword-based local advertising campaign on Google's search results page, linking back to the site.
Phone calls are literally recorded and e-mails captured in the AdSpace dashboard - to help users organize new contacts and measure their sales performance.
Just like most of Go Daddy's services, AdSpace is available to customers for a fraction of what other providers charge. There are no set-up fees and AdSpace can be used on a month-to-month basis.
"Building a business, in this economy, can be tough," said Go Daddy CEO and Founder Bob Parsons. "AdSpace was designed for small businesses wanting to leverage the power of the Internet - businesses that know they need to advertise online, but don't have big budgets or tech experts to feel comfortable taking financial risks."
Frank Yaconis, owner of the Scottsdale Discover Hyundai dealership, is familiar with the ease and performance of AdSpace firsthand. While testing the product during its pilot phase, Yaconis saw a return on investment almost immediately.
"AdSpace is providing results for our dealership," said Yaconis. "Within minutes of our ad campaign going live we were getting sales calls and emails from prospective buyers - the third call turned into a sale!"
The product can also be used to improve customer service. The AdSpace phone call-recording feature provided Yaconis the data he needed to conduct additional training with his employees.
"We can listen to our calls online, which has helped us improve the sales process for our staff," Yaconis said. "Based on a review of our very first call, I improved our standard telephone greeting when we answer the phones."
Raymond Boggs, a senior analyst with International Data Corporation (IDC) specializing in SMB research, identified the benefits of the ease-of-use and pricing structure of AdSpace.
"Many small businesses are still missing the boat when it comes to online promotion," said Raymond Boggs, vice president of small/medium business research at IDC. "It can be complicated to establish and manage an effective online marketing effort, and also to measure results, but a resource like Go Daddy's AdSpace brings advanced but affordable capabilities to even the smallest firms."
