February 3, 2006 – (HOSTSEARCH) – Web hosting provider and domain registrar GoDaddy.com has finally received the green light for its Superbowl commercial. The company has been involved in fierce negotiations with American television network ABC and was forced to make 14 revisions to their commercial before the TV giant finally approved it.
"It's a good thing I can handle rejection," quipped Bob Parsons, President of GoDaddy.com, speaking prior to receiving approval. "From the beginning, all I ever wanted was to get our ad approved and on the air. GoDaddy's commercial may not appeal to everyone, but I guarantee it will be FUN, edgy and just a touch inappropriate -- that is the definition of 'GoDaddy-Esque.' It's not nearly as racy as the Victoria's Secret commercial, which ABC has aired many times, or the Jessica Simpson ad which ABC has already approved for the Super Bowl."
GoDaddy.com’s 2005 Super Bowl commercial caused controversy when it was ‘censored’ as a result of reservations expressed by American Football’s governing authority during last year’s Superbowl. GoDaddy.com spent more than $1 million developing 14 different spots in a bid to appease ABC Television network's "Standards and Practices" division while meeting its own "GoDaddy-Esque" requirements.
"This showdown went down to the wire," said Parsons. "We were about out of time and had produced our 14th and final attempt. I'm ecstatic about being in the Super Bowl again."
