July 23, 2007 – (HOSTSEARCH.COM) – Web hosting provider Network Solutions (http://www.networksolutions.com/) and Google (http://www.google.com) have partnered to deliver a webinar on Pay-Per-Click (PPC) issues. The webinar, entitled "Discover a New Audience with Pay-Per-Click", is designed to help businesses improve their online presence and generate additional income. It takes place Thursday, July 26, 2007 at 14:00. Eastern Daylight Time.
The companies’ webinar will highlight the differences between PPC and organic search results and will provide input on how to increase “click-to-close” rates. The webinar will be moderated by Lara Mehanna from Network Solutions’ Online Marketing divisions and Google AdWords’ Lauren Frandsen.
"In conjunction with Google, we intend to use this webinar to showcase what pay per click advertising is, and how small to medium-sized businesses can use a pay-per-click company to help drive traffic to their website," explained Network Solutions Vice President of Product Marketing and Management, Mr. Jeff Zimmerman.
The webinar will introduce PPC to business owners and webinar moderators will explain how to get targeted leads. "Pay-per-click advertising is really a great way for companies to get out in the forefront of the market, utilizing a tool that their customers are already using - the Internet," added Mr. Zimmerman.
