May 29, 2006 – (HOSTSEARCH.COM) – Web hosting, marketing and web services provider Think Partnership has announced the launch of a new Hong Kong office. The launch provides a foundation for expansion of the company’s US-based MarketSmart Interactive and UK-based Web Diversity operations and will act as a ‘portal’ for new business in Asia-Pacific (including China, Japan and Australia). The office will operate under the name MarketSmart Interactive Asia/Pacific (http://www.marketsmartinteractive.com.hk).
"Hong Kong is a leading business center for multinationals operating in Asia-Pacific and was an obvious choice for our first sales office for this region," suggested THK President and interim Chief Executive Officer Scott P. Mitchell. "We believe that opening up this exciting new market and leveraging our interactive marketing technologies, methodologies, and knowledge represents a significant opportunity for revenue growth and margin expansion."
"A Hong Kong office strategically positions THK to lead in the Internet marketing space in vast areas of Asia that have demonstrated tremendous growth potential," Mr. Banks added. "This is a major business hub for us in Asia," added Jim Banks, President and CEO of Web Diversity, a newly acquired unit of THK, who will act as President of Operations for the Asia-Pacific office.
Mr. Banks is recognized as search marketing expert and regarded as one of the leading click fraud authorities. He has lived in Hong Kong for 20 years. "In Asia, digital marketing and online advertising have yet to see the level of penetration found in the U.S. and Europe," Mr. Banks continued. "However, we anticipate it will grow rapidly here as advertisers become more knowledgeable and embrace digital marketing as they have elsewhere. For example, only eight percent of the population in the People's Republic of China has access to the Internet. But this is changing, and over the next three-to-five years we will see an explosion of activity in this market, as well as others."
