WordPress hosting specialist
WP Engine has announced integration with ‘Payment Request’ - an Open Web payment API for ecommerce sites. WP Engine, which was established in 2010, has headquarters in Austin, Texas, United States and offices in San Francisco, California, San Antonio, Texas, United States and offices in London, United Kingdom, and Limerick, Ireland. Under the leadership of Heather Brunner, the company specializes in managed services that are tailored to WordPress websites and applications. Its latest enhancement facilitates an “easy one-tap checkout for buyers when visiting ecommerce sites”.
While mobile sites are responsible for two-thirds of mobile purchases, conversion rates represent only 33% of those through desktop computers. This is primarily because the desktop buying experience often features a ‘one-tap checkout’. WP Engine is the first managed hosting provider to integrate its offerings with Payment Request, enabling online stores leveraging the ‘WP Engine E-commerce Toolkit for WooCommerce” to provide a fast and easy payment service offering a one-tap payment feature that “removes the need for users to enter payment and shipping details with each purchase, instead allowing end users to use payment information stored”.
“Buying things online via mobile can be a frustrating experience for users due to having to manually type in information over and over again - resulting in shopping cart abandonment for merchants,” explained WP Engine’s Vice President of Business Development, Lisa Box. “WP Engine is dedicated to helping e-commerce companies make sure not only their customers are having a great user experience, but that the companies themselves are using the right tools to grow conversion rates and hit business goals.”
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