October 18, 2006 - (HOSTSEARCH.COM) - Recognizing the growing potential of web hosting and ecommerce solutions for small and medium sized businesses, Yahoo Small Business (http://smallbusiness.yahoo.com) has initiated a major upgrade focusing on establishing immediate sales results for merchants. The companys Yahoo Merchant Solutions ecommerce platform has received the first of a number of planned upgrades which will make it easier to establish web stores on the Internet.
In a discussion with E-Commerce Times, Director of E-Commerce Products at Yahoo Small Business was quoted as saying, The changes come from a new focus on getting merchants up and running faster. The catch phrase for the upgrades is results in 30 days. A lot of work has been done to make the process of getting started easier, but a lot of merchants still spend too long up front designing their sites and loading products and that delays them reaching their real goal, which is to start generating sales and getting the money flowing."
According to the company Yahoo caters to around 40,000 merchants and about 1 million sites use Yahoo's hosting and web design services. Upgrades to Yahoo Small Business include easier access to the Yahoo Shopping search engine and simplified online marketing programs that use paid search and other techniques. Enhancements also include a design wizard to simplify website building alongside an "add-a-product" wizard which allows merchants to upload product information to their new site.