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Every web hosting company has its own DNS (Domain Name System) where keeps and maintains the records for all of the hosted domain names (web sites). The Domain Name System consists of a hierarchical set of DNS servers. Being a web hosting company all your clients' domains are pointed and are using those DNS servers. Within the free reseller hosting program we offer you two default DNS servers ns1.runhosting.com, ns2.runhosting.com. However those DNS servers are not alike your domain name.
Usually the DNS servers coincide with the domain name of the hosting company mainly to help make customers recognize your brand. Secondly the Private DNS Cluster allows you to have the circle of your reseller anonymity closed by having your own DNS servers alike your domain name. All your clients will use DNS with the name of your own domain of the kind ns1.your-hosting-site.com, ns2.your-hosting-site.com. More info: http://www.resellercluster.com/reseller-hosting/private-dns-cluster-tour.html