It is part seminar, part networking retreat, and all about how to build a successful business reselling Web Hosting and other Internet services. AIT, Inc. (http://www.ait.com) has scheduled its 7th reseller conference for the weekend of November 5-7, with a full calendar of hands-on product instruction, Q&A sessions, and seminars with the singular goal of helping the companys customers grow, improve, and profit. These conferences provide us with the best feedback possible, face to face from the people who put what AIT offers into practice, said Clarence Briggs, the companys CEO. Theyre also a good reminder that resellers are this companys lifeblood, and supporting them means a lot more than giving them a place to host their website.
AIT has held dual conferences each of the past three years, and both attendance and the itinerary have grown each time. Sessions include a mix of marketing and partnership development, technical talk, and making practical use of the companys service offerings. Web designer Jim Hatley has made the short hop from the foothills of western North Carolina to Fayetteville several times to reconnect. I enjoy learning about the approaches other resellers take, sharing strategies with them, he said. These events are the best opportunity for talking with AITs Management Team; I always leave energized.
These conferences are increasingly vital as the hosting industry continues to mature. The focus has shifted toward packaging technology as a business utility, and the International Data Corporation anticipates another growth spurt in hosting as going online becomes a business fact of life. This is ideal for resellers, many of whom use hosting to complement core businesses like web design, programming, or network installation and maintenance, said Kirk deViere, AITs Chief Operating Officer. At the last conference, several resellers took this a step further, finding out they could partner with each other and leverage deals they couldnt get working alone.
In addition, AIT will recognize its inaugural Reseller of the Year at the conference. Marketing materials can say anything; an award, however, is independent third-party validation of your standing as a company, says Briggs.