Managed WordPress and WooCommerce provider
Liquid Web, LLC (Liquid Web) has announced it is now offering services through a data center in the European Union (EU). Founded in 1997 and located in Lansing, Michigan, United States, Liquid Web offers a full suite of cloud and web hosting solutions. It serves a 30,000-strong customer base through two US-based data centers, and now an additional EU-based facility. Making services available through a center in the EU allows Liquid Web to cater to its European clientele more effectively.
While Liquid Web’s European customers will benefit from improved performance and reduced latency, offering services through a EU-based center allows other customers to meet the EU’s General Data Protection Regulation (GDPR) requirements. The introduction of GDPR regulations represents Europe’s “most important change in data privacy regulation in 20 years”. The regulations force Liquid Web’s customers meet data residency requirements which mean data related to EU customers must remain within the EU’s borders.
"Even though it's a tiny factor, the latency between a user making a request from England all the way across to the US has a larger impact on performance, versus sending the request directly to Amsterdam,” explained Liquid Web’s Product Manager, Managed WordPress, Jessica Frick. “This is why we are excited about our EU data center availability for customers serving predominantly European customers”. She added, “There are different ways you can spin up your servers based on your geographical needs, and having data center options available in Europe helps our customers make a strategic decision when expanding internationally."
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