Survey Suggests 78% of Online Shoppers Value Green-Powered Websites

March 26, 2009
March 26, 2009 – (HOSTSEARCH.COM) – A recent survey has suggested 78% of online shoppers value green-powered websites, 1&1 Internet Inc. The ‘SMB Green Study’ conducted in association with Wired Magazine and Vision Critical suggests consumers believe virtual shops should offer green operations.

The survey took in 543 US adults and found that a “green-powered website may be a deciding factor when selecting which retailer to purchase from”. In excess of 60% of people admit to “being swayed to purchase from an online shop if the website identifies itself as using green energy”, while 78% suggest that “the environmental practices of even a virtual shop are important to them”. According to the survey, “most consumers believe that all businesses should be environmentally responsible” and 67% of American consumers are “frequent online shoppers, making web purchases more than twice a month”.

“Committing to minimizing their impact on the environment has a clear commercial advantage for all types of retailers,” suggested 1&1 Internet Inc. CEO, Oliver Mauss. “By offering green web hosting at no extra cost, 1&1 offers an easy way for any website to run on green power.”

1&1 Internet Inc. was founded in 1988. The company hosts more than 10 million domain names and runs 55,000 servers run on the company’s five state-of-the-art data centers. The company suggests its green efforts will save carbon emissions of over 30,000 tons of CO2 per year.

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